Ed Smith


Ed Smith is a senior marketing and commercial leader with global experience leading brands, teams and revenue at scale.

As European CMO at Amazon, he led marketing across 12 countries and the creators and affiliates business. His career spans technology, media, banking and retail, with leadership roles in Australia, China and Europe.

He is known for:

  • Bringing clarity to complex situations

  • Building high-performing teams

  • Developing customer-led strategy through to execution

  • Operating effectively in ambiguity


Today, he works with leaders and organisations navigating growth, complexity and change.