Ed Smith is a marketing and commercial leader with global experience building brands, teams and revenue at scale.
As European CMO at Amazon, he led marketing across 12 countries and the $13bn affiliate and creators business. His career spans technology, media, banking and retail, with senior leadership roles in the UK, Europe, Australia and China.
Known for
• bringing clarity to complex situations • building high-performing teams • developing customer-led strategy through to execution • operating effectively in ambiguity
Today, he works with leaders and organisations navigating growth, complexity and change.
Ed Smith is a senior marketing and commercial leader with global experience building brands, teams and revenue at scale.
As European CMO at Amazon, he led marketing across 12 countries and the $13bn affiliate and creators business. His career spans technology, media, banking and retail, having held senior leadership roles in the UK, Europe, Australia and China.
He is known for:
Bringing clarity to complex situations
Building high-performing teams
Developing customer-led strategy through to execution
Operating effectively in ambiguity
Today, he works with leaders and organisations navigating growth, complexity and change.
